MARKET ENTRY

Launched on Amazon, NAKED Green Tea Cigarettes™ quickly demonstrated meaningful consumer acceptance and repeat purchasing behavior, results achieved

• Nearly 40,000 packs sold
• More than $250,000 in total revenue generated
• Rapid sales growth 
• Quick customer engagement driven by digital marketing content and organic product discovery

PURCHASE BEHAVIOR

Consumer repurchasing pattern provided the strongest indicator of NAKED Green Tea Cigarettes™ acceptance. Within five months of launch, carton sales exceeded all bundle configurations’ total pack purchases.

Initial Purchases

• Variety 3-Pack Bundles

Repeat Purchases, same type

• 3-Pack Bundles
• 5-Pack Bundles
• 10-Pack Cartons

KEY FINDINGS 

The successful launch confirmed

• Consumer Acceptance - Tea's widespread familiarity and positive consumer recognition provide a persuasive market-entry advantage, contributed to strong product adoption and repeat purchasing behavior.

• Commercial Platform Established - Successfully demonstrated the commercial viability of tea-based smoking products and validated COMSIS' broader platforms potential.

• Digital Market Validation - E-commerce sales demonstrated adult consumers could be efficiently reached through content-driven digital marketing and organic product discovery, despite sponsored ad restrictions.

• Attractive Economics - Strong gross margins were achieved despite higher production costs associated with limited-volume manufacturing.

• Margin Expansion - Significant opportunities exist to improve margins through higher production volumes, distribution, and operational efficiencies. 

• Growth Constraints - The primary constraints encountered are contractor-related rather than consumer acceptance and product demand.